July 3, 2020

Expanding Your Business Online with Facebook Shops

Facebook prides itself on connecting people in its wide-reaching global platform. Over the years, it has expanded from a way to connect friends and family into a channel where businesses can also connect with their customers. Facebook Shops is the latest innovation it’s introduced in its platform to make buying […]
June 21, 2020

Facebook Advertising: Advanced Bidding Strategies to Better Manage Costs and Increase Profitability

Facebook is an excellent platform for growing your e-commerce business and expanding your reach. You can use it to get your ads in front of your target audience, and you get instant feedback on how they respond. Getting the most from your Facebook campaign requires you to use the right […]
June 1, 2020

How to Use Instagram Stories to Generate Warm Leads

Although Instagram provides you a broad spectrum of how you can market your brand, there are five popular ways to use Instagram stories to generate warm leads and increase your conversion rate. Reach Wider Audience Using Existing Followers The most effective way to find fresh warm leads is via your […]
May 15, 2020

Raising Brand Awareness Through Facebook Top of Funnel Ads

As one of the most popular social media platforms, Facebook has become a viable venue for lead generation and sales conversion for marketers. With the number of ads shown at the platform today, it becomes all the more important to have a marketing strategy that lets us tap into its […]
May 1, 2020

Why SEO is Still a Good Investment

Has your offline sales pipeline dried up due to COVID-19 ? And are you struggling to find new leads because businesses and consumers tighten spend due to economic uncertainty ? If the answers to these questions is yes, now is the perfect time to pivot your marketing strategy and consider […]
April 15, 2020

Six Common Digital Marketing Mistakes To Avoid

In the world of digital marketing, there are always risks of error of judgment and making critical mistakes. You may think you are on the right marketing strategy, but one wrong decision can result in a significant loss and a waste of investment. These digital marketing mistakes can also hinder […]
April 1, 2020

SEO: Does it All Come Down to Understanding Google’s Complex Algorithm?

SEO is essential and advantageous to your brand’s website. The catch? Not all SEO is equally effective. Therefore, you must familiarize yourself with different Google algorithms for SEO that work best for your brand’s needs. There are not many ways to bypass Google’s principle of “quality first.” Therefore, the businesses […]
March 15, 2020

The Relationship of Internal Links and SEO: An In-depth Analysis

Is there any co-relation between internal links and SEO ranking? Your content needs links before it can rank. Google prioritizes recommending pages and posts that have a link with another source on the web. Internal links help connect your content as well as provide Google with an idea about the […]